“Thanks to CITIC Bank’s charity in the snow, the loan was sent when the lack of funds was shot, and the filming work was successfully completed.” A TV series about Zhenhai’s human geography has been completed since April 2010, and its ancestral home in Ningbo The general director said that the filming of so many TV dramas, the bank's loan support was the first encounter, so that the crew did not have to consider the factors such as funds, set the center to think about creation. In the first half of this year alone, CITIC Bank Ningbo Branch acted to help cultural and creative small businesses, and has already issued loans of more than 20 million yuan. Since 2010, under the leadership of the Ningbo Municipal Government, CITIC Bank Ningbo Branch has become the second batch of pilot banks for micro-guarantee insurance business selected by the Ningbo Municipal Government Financial Office. In order to support the development of different types of high-quality small business customers of different levels, CITIC Bank Ningbo Branch communicated with insurance companies to launch urban and rural micro-credit guarantee insurance business. The customer groups are mainly for large-scale agricultural breeding enterprises in Ningbo with insufficient mortgages. Enterprises and urban and rural entrepreneurs adopt the form of loans that pay interest in installments and repay principals at one time. Borrowers or borrowers only need to be insured by insurance companies without providing additional mortgages. In recent years, Ningbo has emerged a large number of growing small and medium-sized cultural enterprises with product development, production, service and export capabilities in the fields of film and television, publishing and performing arts. It has generated a large number of financing needs different from the traditional credit business familiar to banks. CITIC Bank Ningbo Branch actively explores ways to support small businesses in the cultural sector, and has accumulated useful experience for further tailoring of suitable products and services for growing small and medium-sized enterprises.