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Yinzhou District, Ningbo City, Zhejiang Province: From Quantity to Quality 2013-08-07


● Cultural investment is even greater. During the period of establishment, district-level public finance invested 356 million yuan in cultural construction, an increase of 131 million yuan over the previous two years. The per capita public cultural expenditure also increased from 125 yuan in 2010 to 150 yuan in 2012. At the same time, through policy support and incentives, the guiding effect of district-level financial input has been highlighted: it has boosted the supporting investment of 1:4 public finance at the town and village level, inciting social forces to invest 1:10 into cultural facilities and 1:5 into cultural activities. ● Cultural facilities are better. During the establishment period, the construction of fixed and mobile facilities, entities and virtual facilities was promoted simultaneously, and a comprehensive activity center of 30,000 square meters was newly built at the district level. The total area of ​​public cultural facilities reached 110,000 square meters; the township level was newly built (reconstructed and expanded) 150,000. The cultural center of the square meters, the total area of ​​public cultural facilities is more than 210,000 square meters; the new 110 cultural and entertainment centers at the village level, the total area of ​​public cultural facilities is more than 290,000 square meters. At the same time, it launched five major mobile cultural facilities: cultural through train, automobile library, mobile cinema, mobile culture museum and mobile museum. The area of ​​public cultural facilities owned by thousands of people in the district increased from 211 square meters in 2010 to 385 square meters in 2012. ● More cultural activities. During the period of creation, the three major district-level brand activities of Liangzhu Love Festival, Wang Yinglin Reading Festival and Tiantian Culture and Art Festival were consolidated and newly created, and three new district-level brands such as the New Zhangzhou Cultural Festival, the Urban Music Festival and the Shamenghai Calligraphy Art Festival were newly created; It has cultivated 23 “One Town, One Product” special cultural activities such as Yunlong Dragon Boat and Hengjie Lantern. According to the survey by the District Statistics Bureau, the participation rate of cultural activities of the people in the district reached 95%. The Party committee and government attach great importance to the construction of public culture, take the construction of “Pearl Project” as the starting point, and form a relatively mature system in promoting grassroots cultural organization network system, position facility system, cultural activity system, counseling training system and assessment system. . The construction of grassroots public cultural services branding. Since its establishment, based on the original “Daily Performance” mass cultural activities brand, it has expanded its scope and enriched its content, forming a series of cultural activities, book reading services, public digital cultural services, public welfare lectures, cultural training and counseling. The “every day series”, the public cultural services in the district are characterized by integrated supply, brand promotion, resource integration and coverage. In promoting social forces to participate in public cultural services, through the system design and practice exploration, a more mature experience has been formed. Quzhou District guides and encourages social forces to participate in public cultural services, forming various types, such as investment-based construction represented by the construction of private museums, and the use of government funds as a guide to attract social forces to enter the operational mode of operation to implement urban and rural performance theaters. The facility management type represented by the line alliance, the community service type represented by the amateur team and cultural volunteer service. Outsourcing and socialization of public cultural services. Through the entrusted operation, field cooperation, professional managers and other means to explore the social operation of public cultural facilities, through government procurement, company operations, mass participation to explore the social operation of public cultural activities, form a mature model of public cultural service outsourcing. These practices are in line with the central government's spirit of transforming functions and improving the effectiveness of public services. They are distinctive and innovative.