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Zhangzhou public culture invested 356 million financial funds to incite 1.5 billion private capital 2013-11-08


Yesterday, Ganzhou became the first demonstration area of ​​the national public cultural service system, and private capital contributed. Through the implementation of financial fund subsidies, awards and other subsidies and other policies, in the past two years, Zhangzhou 356 million yuan of financial funds incited 1.5 billion yuan of social funds to invest in public culture. Cultural construction alone relies on financial capital investment, which is neither realistic nor sustainable. "To make it easier for market participants to come in, and to be willing to invest, it is profitable." Chen Weijun, secretary of the district party committee, said that Zhangzhou played the role of financial funds "four or two," and introduced policies such as guidance and policy-oriented catalogues for social forces to participate in public cultural services. Guide private capital to participate in the construction of public culture. Among them, the policy on encouraging the development of private museums not only prioritizes the use of land, but also subsidizes the construction of venues and temporary exhibitions. It has attracted 460 million yuan in social investment and built 14 private museums. Ganzhou also guides private enterprises to participate in the operation of large-scale public welfare cultural activities. The “Daily Performance” Cultural Huimin Project is funded by the government with 30% of the investment and 70% of the private investment to form a cultural company to coordinate the performances and to tour the public for free. After each performance season, the district finance will pay 50% to 100% of the performance fee after review. Since the implementation of the project, there have been 3,48 performances and 3.8 million viewers. The construction of the Oriental Culture and Sports Center of Shijie Street, the enterprise invested 25 million yuan; the construction of Qiuyi Cultural City, the social donation of 2.6 million yuan. There are also policies to encourage private capital to build public cultural venues. Enterprises and individuals donate to public cultural facilities, and when they pay corporate or personal income tax, they are allowed to deduct it within a certain percentage and give social honor awards. In addition, private enterprises in Zhangzhou are also keen to sponsor public cultural projects, providing funds for the August 1 women's basketball team to compete in the National Women's Basketball League and the Liangzhu Love Festival.