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The millennium inherits the maritime culture, gathers Jiangdong, and modernizes a new chapter. 2013-11-25


A new eastern city, including the “three major centers” of exhibition trade, shipping logistics and financial services, is on the rise. More than 2,000 years ago, the first ship that came to the Tang Dynasty stopped at Ningbo, and the route of maritime silk was born. In this land, the maritime culture of the sea, the wind and the waves, and the urban form of political, economic and cultural influence have emerged. More than 2,000 years later, the maritime culture that revitalized the new machine once again led the economy and culture to bring vitality to the city. Jiangdong conforms to this development trend, excavates the historical remains of maritime culture, and condenses the spiritual connotation and contemporary value of maritime culture. It is precisely because Jiangdong is feeling the strong driving force of maritime culture, pushing Jiangdong to the modern core city at full speed. --- Modern and exquisite, high-end function, management wisdom, ecological green and livable. "In October 2008, a long-awaited news came from Beijing: the debate over a hundred days has basically ended, and Ningbo has finally been recognized as one of the 35 cities in China's Grand Canal to jointly declare a world cultural heritage." From the application for the Ningbo Grand Canal section, Xiang Dong, the director of the Cultural Relics and Museum of the Ningbo Municipal Radio, Film and Television Press and Publication Bureau, was particularly impressed. "Remember that day, the same people have a lot of hands to celebrate." But the subsequent process has not been so smooth. "After the three-year textual research, the experts basically confirmed the Ningbo shipping culture with the Qing'an Club as the core." Xiang Dong said. Ningbo, located in the middle of the Chinese coastline, is a hub of the north and south sea transportation, and is the hub of the river and sea transportation. It has been among the top three famous ports in China since the Tang Dynasty. In the Tang Dynasty, Ningbo merchants used Sanjiangkou as a starting point. Jiangdong naturally became an important node connecting the central and southern Qinchuan waterways in the southeastern coastal areas. At the end of the Tang Dynasty, Mingzhou City completed a major expansion and laid the geographical distribution pattern of Ningbo in the feudal society, namely the construction of Luocheng. After the Mingzhou state was relocated to Sanjiangkou, Jiangdong District became the periphery of the political, economic and cultural center of eastern Zhejiang, directly accepting political, economic and cultural radiation. At this time, the prototype of the city of Mingzhou began to take shape. At the time of the Northern Song Dynasty, Mingzhou’s overseas trade status was invented and became the three major shipping companies alongside Guangzhou and Quanzhou. “Where China’s Jia Gaoli and Japan, and the Fans to China are Mingzhou’s one port.” The maritime merchants of Ningbo in the Qing Dynasty passed on the rules of the Ming Dynasty and called the gang of trade with the North as the “North”. "The business association engaged in maritime trade with the South is called the "South". Jiangdong along the Yangtze River has become a gathering place for businessmen from all over the world. In 1853 (three years in Xianfeng), the Qing'an Hall was completed in Jiangdong. The rise of the maritime culture represented by the Qing'an Clubhouse has made the handicraft industry, such as ship repairing and iron-making, which is developed in the era of wooden ships, more mature. By 1907, Jiangdong had become the main concentration of manual production workshops in Ningbo, such as iron, matches, soap candles, cosmetics, and food. The venue of the Qingan Guild Hall, called the North-South Business Group, is actually a higher pursuit of faith. In a sense, it is the prototype of a modern shipping center. The establishment of the North and South Guild Hall symbolizes the formation and improvement of the Jiangdong Maritime Culture System and is also a symbol of Ningbo as a modern international port city. Standing at the entrance of the Qing'an Guild Hall, our ears seemed to sound the horn of the ship anchoring, and it was filled with the sky. For thousands of years, this is the place where dreams set sail. The transit station of China's north-south ocean route, the port of the sea and the port of the canal - Sanjiangkou! For thousands of years, this T-shaped intersection of China carries the dreams of many Ningbo people, and brings together their dream of opening up new worlds. With the development of society, modern shipping logistics has been given new content. With the emerging industries such as “virtual shipping”, “no-ship” and “four-party logistics”, Jiangdong has become a “dry port”. Four of the world's top ten classification societies, such as the Norwegian Classification Society, the Korean Classification Society, the American Bureau of Shipping, and the China Classification Society, nine of the world's top 20 liners in the Mediterranean shipping industry, and many other worlds such as UPS and FedEx. The top 500 companies have settled in Jiangdong, and will soon operate Ningbo Global Shipping Plaza, superimposed with Ningbo International Shipping Service Center to jointly build Ningbo International Shipping Center. The one-stop port service has attracted the gathering of shipping logistics industry. The "waterless port" can also be used in the world to become a port connecting the world economy. The port service economy supported by “shipping Jiangdong” will form a dislocation competition with the regional port logistics economy of Ningbo, which will inevitably bring new development space for the urban service industry. With the goal of “Innovation and Strong Zone”, all kinds of innovative talents will accelerate their gathering. Jiangdong will attract the world's leading shipping companies and international shipping industry elites, as well as high-end talents in the service industries such as trade, finance, technology, law, culture and creativity. With the eastward shift of the city's administrative center and the rise of the eastern new city, Jiangdong's location advantage will be more prominent, and urban functions will continue to improve. The eastern new city will accelerate the gathering of high-energy elements represented by regional headquarters, industry leaders and knowledge-intensive enterprises. If the dry port is the first powerful engine of Jiangdong's modern new city, then the creative city will provide Jiangdong with a second powerful driving force for the modern new city. For the creation of “creative city”, Jiangdong is quite emboldened and will start from the following aspects: building a number of creative landscapes and cultural landmarks, creative planning and cultural landscapes can give the city a new bustling and beautiful ecology; develop a number of cultural ideas Tourism products, people feel the unique pulse of urban culture, and release the city's personality and consumption power; cultivate a number of creative industries that closely integrate culture and technology, and make Jiangdong District a highland of Ningbo's cultural and creative industries. On the site of Yuanhefeng Yarn Factory, a creative industrial base with a total land area of ​​about 85,400 square meters and a total construction area of ​​about 340,000 square meters is about to rise. The total investment of Hefeng Creative Square project is 3.4 billion yuan, which has become an important industrial design and creative industry base in the south wing of the Yangtze River Delta. It has become a demonstration area of ​​Ningbo industrial design and creative industry and a leading area for urban innovation and development. At the end of 2012, Jiangdong’s Eighth Party Congress put forward: “In the next five years, Jiangdong will create a metropolitan cultural characteristic zone, the theme culture will be fully demonstrated, cultural taste and urban charm will be significantly enhanced, and it will become a cultural undertaking, a cultural industry, and a culturally distinctive city. One of the important cultural centers.” After that, the Fourth Plenary Session of the Eighth National Committee of the Jiangdong District Committee established the main tone of “Promoting the Culture of Maritime Business and Leading Urban Fashion”. The urban theme culture is the soul of the city, which can evoke collective identity and cultural consciousness, and then generate cultural sense of belonging, identity and pride. The introduction of the maritime culture is precisely in line with these conditions. Jiangdong's choice of maritime culture is a cultural conscious and strategic choice. To build a theme culture of maritime business, Jiangdong has chosen a number of realization paths, namely, to create a "service port", "creative city" and "urban dream" as the three major goals. Among them, Jiangdong’s “urban dream” is to take the development goal of “two strong and two products” as its strategic orientation, and strive to create a “exquisite and exquisite, prosperous and prosperous city that is suitable for the industry and become the leading domestic modernization. Internationalized, ecological boutique area." The realization of urban dreams requires the support of spiritual power. It is necessary to draw strength from the excellent traditional culture of the sea merchants to realize the urban dream service, and to realize the historical mission and the value of the era of excellent traditional culture in realizing the urban dream. "Urban Dream" is to bring together Jiangdong people and move forward to the future to create a beautiful home. At the same time, the construction of maritime culture will also optimize the "five platforms": the international shipping center as a new landmark of maritime culture, the international exhibition center as a new wing of maritime culture; the international financial center as a new carrier of maritime culture, The urban creative design center is the new hand of the maritime culture; the urban culture and art center is regarded as the new magnetic field of the maritime culture, integrating, upgrading, extending, advancing and radiating... The future of Jiangdong will spread a modern core city of Ningbo to the world. Magnificent picture. In the future, Jiangdong will present a modern core city with modern exquisiteness, high-end functions, smart management, eco-green and livable, and cultural charm.