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Ningbo, once the cradle of Chinese movies, will now be the new starting point for microfilms? 2013-11-25

 

As a micro-era--the film form of the Internet age, micro-movie is usually suitable for playing on various new media platforms. It has a complete storyline and is a "micro-time (3-30 minutes)" screening, "micro-period (1- 7 days or weeks) production video, "micro (super small) scale investment (thousands, 10,000 yuan each)" video clips, content blends humorous, fashion trends, public welfare education, business customization and other topics, can be separate In a piece, you can also become a series. Microfilm, if traced back to its source, should be called a short film, which is still called today by some foreign audiences. In China, microfilm is no longer a simple short film. It relies on network media and camera technology to develop rapidly on the Internet. In 2010, "Old Boy" hit 25 million cumulative on-demand numbers on the Internet. With the complete fate and humanistic feelings, the young people who have pursued their dreams have been touched, and the "micro-movie" has become everyone overnight. The new favorite of attention. 2013 is a year in which the microfilm industry has taken off. Because this "little guy" has super grassroots and huge market potential. Some experts estimate that the value of China's microfilm industry will reach more than 10 billion yuan in the next five years. By October of this year, there were as many as 200 micro-film contests nationwide. In Ningbo, the microfilm industry is also in an outbreak. It is estimated that there are currently twenty or thirty companies that can reach the professional level of microfilm in Ningbo. Some colleges have established high-definition digital cinemas, encouraging students to write scripts, directors, and actors, and cultivate their innovation and practical ability. It is reported that the province’s first micro-film theme Wenchuang Park “Departure 86” is being launched in Haishu District. From October 22nd, the first Ningbo “Positive Youth” Youth Micro Film Competition officially kicked off. The Ningbo TV Education Technology Channel plans to launch a micro-movie program next year to broadcast some of the best micro-movie works in the local and other cities... Ningbo, once the cradle of Chinese movies; Ningbo, will it be the new starting point for micro-movies? Zhang Erqi is a typical literary youth. He once worked as a financialist in a foreign company. He gave up his job for the microfilm and set up a "bug image" studio together with a group of friends with common interests. Zhang Erqi said that he and all the people born in the 70s and 80s of the last century, watching the translation of the film, grew up, the film is a particularly beautiful dream in their hearts. Zhang Erqi recalled that things happened in a friend's party in 2006. There was a "music bug" (net name) that was directed by the TV station. It was planned to shoot a micro-movie. So a group of like-minded friends prepared for a year and finally finished shooting. A DV short film "Little City Birds". At that time, there was no concept of “micro-movie”. This work, which reflects the city life in Ningbo, was uploaded to Youku.com, Internet and other video sites, and clicked more than 3 million! In the second year, the director "Music Little Bug" also won the top ten short director of Sina. Zhang Erqi said that the short story of this unexpected "popularity" has changed the lives of many people, such as the male starring "Small Town Birds" - now known as the "micro-movie" star "Hero Xia Li" The bride is the supporter of their micro-movie—a beautiful female student at Ningbo University. And Zhang Erqi also officially resigned from the work, together with these friends to form a "bug image" studio. Microfilms are not their main project, but their common hobbies and dreams. Zhang Erqi said that three years ago, everyone wanted to make another microfilm. Every time a friend meets, the same topic will be said: When will our next film begin? Through discussion, everyone decided to shoot a micro-movie of ordinary migrant workers in the city, named "ill." The film tells the story of Zhang Erbiao, a courier who worked in Ningbo, after learning that he was terminally ill and encountering “Bai Fumei” Yaoyao, reflecting the family relationship in modern society and the living conditions of ordinary people. The script was conceived by everyone, and it was changed seven or eight times. The male and female stars were selected through the online registration of the sea. The male No.1 is a senior student of the Ningbo University Student Drama Club. The heroine is the Ningbo Vocational and Technical Education Center. Girl. What they feel most during the filming is the support of college students for micro-movies, and many friends are obligated to help and be a guest performer. Now "Sick" has already landed on video sites such as Youku and Iqiyi. Zhang Erqi said that from his personal feelings, making micro-movies is somewhat more difficult than making movies, because micro-movies are not as long as the film is more than 100 minutes long, and the time is too short. The story can only find one or two impactful ones. The point of the explosion is not as comprehensive as the movie. But he believes that more people will pay attention to micro-movies because it can make their dreams come true. "There are so many students who graduated from film colleges every year have no chance to film, let alone our laymen, micro-movies for young people. A more realistic and broader stage.” Chen Xuelian came to Ningbo in 2005 because her cousin worked in Ningbo. I also left Ningbo several times, but I finally returned here because she has already regarded Ningbo as her second hometown in her heart. "I will feel friendly when I see Ningbo's license plate number in the field," she said with a smile. Writing is Chen Xuelian's hobby. She likes to write novels, poems, scripts, and essays. Previously she did not dare to say that her dream was to make movies and writing, because it was too far away from a normal worker. Her signature on QQ was: "The dream is not dead, but it will die." At the end of last year, Chen Xuelian came back from Suzhou. Because she lost her love, her mood was particularly bad. It was particularly unsatisfactory to find a few jobs. In the lowest valley of her life, she began to express herself in words. I heard that Haishu District is holding the first beautiful micro-film competition in Ningbo, which is the beautiful sea bream. There is also a column of the script, and I have just finished the script "Sugar Road", so she sent courage to send it. Go out. By participating in the micro-film competition, she met many friends in the QQ group. The teachers of the organizing committee also gave her a lot of encouragement, which made her feel more moved and added courage. Chen Xuelian felt that her first script, Sugar Road, was still flawed, so she wrote a second script, The Lost Hourglass. These two scripts are all about Tibet's public welfare theme. In the second script, she wants to tell everyone that public welfare is not just about donating money and donating money. It is more important for children to help them grow up healthily and pay attention to their inner feelings. And this is true for adults. She said that as a new Ningbo native from her hometown, she can always feel the sincerity and friendliness of Ningbo people, which is why she likes the city of Ningbo. Now there are two cultural companies that make micro-films to contact her, and one of them has decided to let her follow up the whole film and then arrange specific work. Chen Xuelian was very grateful to this. She said: "In fact, everyone is the director of life. I hope that my dreams will be closer and closer to my dreams." Zhou Lipeng is a native of Xiangshan, Ningbo, and currently works in Hangzhou. When he was studying, he studied digital film, advertising and microfilm production at Zhejiang Media College. Nowadays, several micro-movies he produced are all cooperating with Ningbo's cultural media companies. The first "Graduation Year" was in cooperation with Ningbo Laipuite Culture Media and won the "First Chinese Youth's Most Popular Microfilm". ——The best inspirational award”; the micro-film “X” jointly produced by Ningbo Fika Culture Media Co., last year, has only exceeded 100 million hits in just 4 months since it was launched in March this year. For his hometown of Ningbo, Zhou Lipeng has deep feelings and is also optimistic about Ningbo's market. This time he also participated in the "National Haishu" Ningbo First Microfilm Competition, which he thought was a good display opportunity. He said that he saw a tourism propaganda film about Taiwan a while ago. Ningbo and Taiwan have a long history. Ningbo is now one of the open cities of Taiwan's free travel, so he created a "Hyeon to Taipei". "The micro movie." This is a very emotional story: When a Taiwanese girl sorted out her grandmother's relics, she stumbled upon a number of letters that were returned from the mainland in the 1970s and 1980s. They were all written by the grandmother to the lover who left the mainland in 1949. This lover is in Ningbo. She never knew the secret of her grandmother before. With the wishes of her grandmother, she embarked on a journey to find the old man in Ningbo, and then smashed her heterosexual netizens in Ningbo... She searched the beautiful streets and alleys of Ningbo, and felt too many local customs of Ningbo. Love is like an angel who travels through time and plays a permanent and moving story. In order to make this microfilm, Zhou Lipeng specially invited the actors of the Zhejiang Repertory Theatre. The female No.1 was the heroine who had performed well in the previous microfilm "X", and the male one was the CCTV documentary "Xu". The actor of Shima. In Zhou Lipeng's view, micro-movies are only limited to the duration of time. The whole production is not "micro". All the creative processes are the same as the movies. The requirements for production can reach the standards of the upper yard line. Deng Xiang is a professional videographer. His job is to shoot wedding scenes. He said that compared with the previous wedding scene recording mode, today's newcomers are more inclined to a variety of tailor-made creative, fashionable, personalized love micro-movies - that is a kind of bride and groom as the protagonist, relatives and friends friendship Participating in the exhibition for about 5 minutes, showing the bride and groom from the acquaintance, fall in love to the marriage process of the short film, there are special plot design, screening at the wedding scene. Recently, he has taken 10 weddings, and all the new people have asked to shoot their own love micro-movies. Deng Xiang's work mode is usually after receiving a new person's request for microfilm, first communicate with the newcomer, make a script, and then ask the professional producer to spend two to three days to shoot. The location is usually a place that is commemorative for both parties, such as where they first met, often dated, and then dubbed and post-production. It is often the hardest to take some plots and expressions on the scene. After all, new people are not professional actors, which requires the cameraman to become the director of the scene, to capture the most vivid, touching and memorable moments. At the same time, we must mobilize the atmosphere according to the personality of the guests to achieve the best and vivid results. For example, there is a groom who uses his "10 years" to express his feelings in his micro-movie because he talked about his love for 10 years and hopes that there will be more "10 years" to go with his wife in the future. He said Very emotional, Deng Xiang is equipped with romantic accompaniment music in time to set off the atmosphere of the scene. For a new and active newcomer, he will use fast-forward movements to show their movement and liveliness. Zhu Junxi is a typical post-80s returnee. He has studied in Germany and Singapore. He studied economics and management. But when he returned to China, he chose the animation industry. In 2010, he founded Ningbo Laipuite Culture Media Co., Ltd. In just over a year, the company's animated drama was first broadcast on CCTV. Zhu Junyi's positioning for the company is an Internet entertainment interactive content provider. The company's business scope includes not only animation, movies, online dramas, columns, but also micro-movies. The first micro-movie in the true sense of their shooting was "Graduation Year", which was the one that was co-produced with microfilm producer Zhou Lipeng. It tells the story of a college graduate's job search and is also a true story. As a script planner, Zhu Junyi wants to tell those recent graduates through this film that he must establish correct values ​​and outlook on life on the road to job hunting. Don't look at the mountains and look at the mountains and do things in a down-to-earth manner. At present, their company has participated in the production of three new media films (more than the average micro-movie), all of which have achieved outstanding results, including "Doomsday Lovers" single-page 47 million hits, "Upper" comprehensive hit rate of 600 million, "sisters "Online has exceeded 100 million hits in one month and ranked first in each network, and quickly became the first-line brand of domestic Internet movie production companies. In this regard, Zhu Junxi's experience is: to do Internet content to understand what netizens need, don't make films by their own will, otherwise you will never be able to attract the audience, let alone form a business model. Zhu Junxi believes that microfilm has its own value and unique business model, and will fully erupt in the next few years, just like the original Taobao e-commerce. Microfilm focuses on the integration of business and culture, which is a future development trend. Some network measurement agencies predict that commercial micro-movies that are integrated with advertising may reach 10 times the growth potential by 2014. Of course, in his view, although the Ningbo micro-movie market seems to be hot today, if it does not know how to operate, it is likely to be a bubble. Because if you can't make a profit, you can't form an industrial chain and business model. Guaner is a native of Ningbo who has worked in Beijing for many years in culture and art. As a filmmaker after the 60s, he participated in and witnessed the growth and development of China's new era film, and also attached to the ideals and passions of their time. Guaner has directed some films, but more are stage plays and evening parties. Now he is mainly engaged in the planning of cultural industry projects. The drama "Life and Death" directed by him was performed in Ningbo in 2003. Regarding microfilm, he is no stranger to a professional director. He said that the "original ancestor" of microfilm is a short film. Until today, the title of the short film is still continued internationally. In Germany, there are many movie days or movie weeks in the year, as well as large and small film festivals to show short films. For example, the Hamburg International Short Film Festival is a large city festival for the public. The organizers will have a series of activities, Hamburg. The short film agency became an important institution for the issuance of German short films. This time, the Kaner plan will introduce the internationally influential “Follow You” German short film festival to Ningbo. This short film festival has been held in Germany for 29 sessions. Although many cities in China have intentions to introduce them, Guaner still loves his hometown and plans to hold "China Ningbo" to pay attention to you in the Zhenhai National University Science Park. Film Festival". He said that if it can be done, it will be China's largest short film festival, and the micro-movie will open a more influential international feast in Ningbo. In line with the international competition being prepared, Guaner is currently preparing two micro-movies, one is the conch theme of love, and the other is "packaging in the name of a dog", especially the story of the latter. He finds it interesting. : Once the protagonist is fortunate enough to be invited to attend the dinner, it belongs to the type of accommodating. Everyone was busy with a cup of talker, and the table was full of food that had not been eaten. One of the fish was his favorite food, but every time he automatically turned to the front, he always missed it, just as he stretched the chopsticks to catch the fish. The host announced the end of the banquet. Looking at the dishes that were wasted at the table, the protagonist lied that he had two big dogs in his family and needed to pack them home... Guan said that Ningbo was once the cradle of Chinese movies, and today we have the responsibility to revitalize the film. Microfilm is a good development opportunity. Ningbo's economy is very developed, but the international development of culture is not enough. Therefore, it is hoped to create Ningbo's own film brand by introducing an influential international short film festival. In his view, micro-movies have enabled many people to realize their movie dreams, but standardize artistic creation and enhance the artistic position. In particular, how to make micro-movies become an industrial chain with sustainable development capabilities, but also need to explore and learn.