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Culture flows like water to the grassroots level - the grassroots masses of mobile culture services in Yinzhou District, Ningbo City, Zhejiang Province 2013-03-27

 

On March 5th, in front of a company in Yinzhou District, Ningbo, Zhejiang Province, employee Shi Xuefeng held a library card and held a few books, watching a white CMB car approaching. This "car library", which came on the first Tuesday of every month and never had a good time, came to the company where Shi Xuefeng is located as usual. The administrator was soon ready, and the mini library on the bus was displayed in front of the reader. Small but complete. “There are more than 2,000 books in this car, as well as borrowing and returning books, projectors and wireless networks.” Shi Xuefeng said, “In addition to helping myself and my colleagues borrow books, every time I have to browse what new books are there. According to the librarian, the car library will update the bookshelf every month, which will not only bring the new books selected by the Yinzhou District Library, but also bring the books reserved by the readers. The car library will go to the next site after two hours in the company where Shi Xuefeng is located. There are a total of 63 stops in the car library, which means that the mobile library has to "stop" two stations every day for a whole month, so that the books can be sent to the grassroots readers on time every month. These 63 sites are located in migrant schools, businesses, communities and villages. According to Hu Chunbo, director of the library of Yinzhou District, the car library, which cost 300,000 yuan and was established in November 2008, was originally designed to make up for the lack of unconditional construction of the branch. It was widely praised after the operation, and then added. I sent a project to the grassroots level under the exhibition. In order to alleviate the pressure on this car library, in 2011, Zhangzhou added another car library, and now there are two cars driving on the way to the door. Is it hard to update the bookshelf of the car library every day? Hu Chunhua said: "That is better than so many books in the library, no one is optimistic." 2117 on-site service, receiving more than 98,000 readers, borrowing more than 125,000 books - this is the car library operation for 5 years . This is not enough for the reader. Shi Xuefeng said that colleagues who often have "three shifts" can't keep up with the monthly library door-to-door time. "At 13:30 on March 10, the 2013 annual meeting of the audience will be held in the conference room of the Yinzhou District Library. We sincerely invite enthusiastic citizens to come and participate. Interested parties please private letters." This is the "Zhenzhou District Tiantian Performance Culture Huimin Project" "Information released on its official Weibo on March 6. At the audience meeting, everyone can make requests and suggestions for “Daily Performance”; in addition, the Yinzhou District Cultural Center also sent the “show menu” to the grassroots to let the audience “order”. The Yinzhou District Cultural Center will entrust a professional cultural company to centrally purchase programs on demand and send the performances to the audience's doorstep. In 2012, more than 1,100 performances were staged in the district's cultural and art centers and towns and streets. The audience Xiao Ding is a fan of "Daily Performance". In 2010, she had never seen Yue Opera. She enjoyed a Yue opera, "Dong Zhu", performed by the Shaoxing Xiaobaihua Yue Opera Troupe in the Cultural and Art Center. "Every show can buy a good seat for 20 yuan, and often see the famous name and value," Xiao Ding said. According to Zhou Xingrong, the person in charge of “Daily Performance”, there are fifty or six performances in the Cultural and Art Center in one year, and more than 1,000 other performances are sent to the grassroots for free. Most of the invitations were Shaoxing Xiaobaihua Yue Opera Troupe, Fujian Fanghua Yue Opera Troupe and other famous groups. The investment was not small: in 2012, 10.47 million yuan was invested, and this year it is expected to invest 12 million yuan. How to send high quality performances to the grassroots? In April 2006, the Yinzhou District Government invested more than 1 million yuan to purchase the first “Cultural Express Train”. This ordinary container truck can be flattened into a temporary stage of about 120 square meters in half an hour, and integrated with sound. Common equipment such as lighting can meet the viewing needs of 5,000 spectators. Although "Daily Performance" has achieved good results, Zhou Xingrong is getting worse and worse at work: "Now the audience is getting higher and higher, and the requirements for us are higher." "Culture goes to the grassroots" to Ganzhou It is not a slogan. In 2012, the mobile literature and art lecturer group held 64 training sessions at the grassroots level, covering more than 20 kinds of art, photography, calligraphy, dance, vocal music, opera, and non-legacy. The “Everyday Music” rural cultural and entertainment project will distribute the complete set of audio equipment and video CDs to the villages, and will be circulated on a regular basis, and will be “send the movie to the countryside” as “send the cinema to the countryside”. Some villagers said that this is "the village's own Wanda theater." Various private museums are also active in the call for “flow”. In 2012, a number of museums jointly launched a one-month “Mobile Museums at the Grassroots Level” to showcase museum collections, live demonstrations and treasures. In addition, Zhangzhou also encourages the exchange of collections between private museums in the district, and establishes a smooth “internal circulation” between the museums, realizing the sharing of museum resources at the doorstep of the people. The flow brought a lot of inspiration to cultural workers. The success of the car library has made Hu Chunbo and her colleagues feel that in addition to books and exhibitions, other services in the library can be sent out. Taking lectures as an example, the museum has cooperated with the First Hospital of Ningbo City to send more than 20 mobile health lectures to various villages and towns. "The biggest benefit of mobility is to let us know what the people need." Hu Chunbo said. Every time the car library departs, it carries the book that the reader needs to name; every show of "Daily Performance" carries the expectations of the audience. How is this interaction achieved? "Specifically, we need to establish contact with the audience through Weibo and QQ platform. Macroscopically, we need to go on and go to the grassroots to understand the needs of the people." Zhou Xingrong said.