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Magnified large scale benefits 2013-05-10


Yesterday, the city's work conference on accelerating the development of cultural industries was held. Liu Qi, member of the Standing Committee of the Provincial Party Committee and Secretary of the Municipal Party Committee, requested at the meeting to firmly grasp the rare opportunity for the development of the cultural industry. The meeting pointed out that by 2015, Ningbo should realize the added value of cultural industry to account for more than 7% of the city's GDP, making the cultural industry a pillar industry of Ningbo's economy. Liu Qi emphasized that the cultural industry is a smart industry and a content industry. The content is the life and soul of the cultural industry. Whether the cultural industry has a market or whether it is competitive or not, the key is whether the content has any creativity. At yesterday's meeting, Liu Qi specifically mentioned two works in Ningbo: "Whenever a guest comes, I will ask if they have seen the TV series "To the East is the Sea". I am not tired of myself. The drama "Ningbo Big Brother", after reading a friend from Hangzhou, specially called me and said that I was crying." Liu Qi also joked that if a TV show like "China's good voice" is made by Ningbo TV station. "How much better." A cultural master can often lead to the rise of a cultural enterprise or even a cultural industry. Like Hangzhou, a group of cultural celebrity studios have been built in Xixi Wetland, and Zhang Yimou, Yang Lan and Ningbo cultural celebrities like Yu Qiuyu and Pan Gongkai have been introduced. Liu Qi said that Ningbo should also learn from the successful experience of Hangzhou and invite domestic and foreign cultural experts, especially Ningbo cultural masters, to lecture in Ningbo or set up studios to promote the development of Ningbo's cultural industry. Nowadays, the cultural field is a hot spot for investment by large enterprises and large consortia at home and abroad, and it is a "real gold and silver" of billions of yuan and billions of yuan. The Ningbo Overseas Chinese Town project, which was introduced in Yinzhou District, has a total investment of 10 billion yuan; the Huaqiang China Renaissance Cultural Park project introduced by Hangzhou Bay New District has a total investment of 12.8 billion yuan. "It is necessary to attach importance to cultural investment as much as industrial investment, and strive to introduce several heavyweight projects." Liu Qi said that with such a large cultural platform, Ningbo's cultural industry can lengthen the industrial chain and form a cluster advantage. At present, there are quite a few local cultural enterprises in Ningbo, but “only see the stars, not the moon”, lacking the leading enterprises with strength, influence and power. Liu Qi therefore stressed that it is necessary to cultivate a group of large cultural enterprises. Liu Qi specifically mentioned the "Romon Global City" project. "Global City claims to be the "Disney" of Ningbo. If it is, it is a very good thing." Liu Qi said that private capital should be strongly supported to enter the cultural industry - for example, to transform some local manufacturing leaders It is the “biggest” of the cultural industry, concentrating policy resources and cultivating “aircraft carriers” of several private cultural enterprises. Culture has a "point to stone" effect on economic development. There are more products and services with cultural connotations in the market. Not only can the cultural industry grow, but other industries can also be driven. Liu Qi talked about such a thing: a local official in Hangzhou, once went to Fenghua, an ancient village. After returning, he was full of praise and said that it was more beautiful than those of Longjing and Meijiawu in Hangzhou. "Do you know which village is it?" Liu Qi consulted with the participants from Fenghua, and no one knew. "In fact, there are a total of 31 national cultural relics protection units in Ningbo, and many Ningbo people may not know." Liu Qi said that it is necessary for Ningbo to "make the reality into reality", dig deep into the rich connotations of history and culture, and make them attractive to tourists. Promote the important brands of Ningbo, and also greatly enhance the driving force of culture on the tourism economy. In addition, the integration of culture and modern agriculture is also worthy of attention. Liu Qi said: "Agricultural products can also become 'artworks that grow in the soil'." Related links to 2015, Ningbo to achieve cultural industry added value accounted for more than 7% of the city's GDP. Statistics show that the added value of Ningbo's cultural industry last year was 27.55 billion yuan, accounting for 4.2% of GDP. From 4.2% to 7%, it means that the average annual growth rate of Ningbo's cultural industry will reach about 37%--this is almost double the average annual growth rate in recent years. Then, how should Ningbo develop and expand the cultural industry? The consensus reached at yesterday’s meeting was: through “four adherences”—“to persist in creative leadership, focus on enhancing the competitive strength of the cultural industry”, “to persist in catching up with and surpassing, to promote the accelerated development of the cultural industry”, “to persist in integration and co-prosperity, and to focus on Enlarging the cultural industry to drive the benefits, "adhering to policy promotion, and focusing on optimizing the development environment of the cultural industry" will eventually make Ningbo's cultural industry "large-scale" and "enlarge the benefits." Installments registered capital priority land targets Source: Ningbo Evening News Date: 2013-5-10 Author: Henry Thia Xu Wenyan Municipal Office, Municipal Council recently issued "Opinions on further accelerating the development of cultural industries" (hereinafter " Opinions), giving more active support and incentives in the areas of industry and commerce, investment and financing, and talent introduction, providing a new opportunity for the development of Ningbo's cultural industry. It is understood that this year the city plans to allocate 50 million yuan of funds, dedicated to supporting the development of cultural industries. In the future, when a cultural enterprise is established in the city, the registration approval process will be greatly simplified and the registered capital can be reduced. The "Opinions" pointed out that in the future, the registered capital of cultural enterprises can be paid in installments, the first period is not less than 20% of the registered capital, and the rest can be paid within two years. The establishment of a cultural enterprise group, the minimum registered capital of the parent company was relaxed to 10 million yuan, the number of subsidiaries was relaxed to three, and the registered capital of the parent and subsidiary companies was relaxed to 30 million yuan. In terms of financial support, the "Opinions" pointed out that if the newly introduced and recognized cultural industry key projects have an investment scale of more than 1 billion yuan, the domestic loan portion of their construction funds will be discounted according to 1% of the annual average loan balance of the project. The annual discount interest rate does not exceed 1 million yuan, and the maximum interest period is no more than 3 years. For the newly-introduced and well-known domestic and foreign cultural enterprises headquarters in the city, the first investment in cultural industry projects in our city amounts to more than 100 million yuan, according to the actual investment amount of 5% of the project. Give one-time rewards, up to a million yuan for a single project. According to the "Opinions", if a cultural enterprise is recognized as a high-tech enterprise in the future, the enterprise income tax will be levied at a rate of 15%. The newly-established cultural enterprise shall be fully subsidized by the municipal, county (city) districts to the enterprise within one year from the date of opening the enterprise. The cultural enterprise that is recognized as a municipal-level cultural industry demonstration base (enterprise) shall be retained by the municipal, county (city) district financial subsidies to the enterprise within three years from the date of recognition. For cultural enterprises that have entered the recognized municipal and above cultural industrial parks, within three years from the date of recognition, all the places where the enterprises actually pay taxes and fees are retained by the municipal, county (city) districts and financial subsidies to the cultural industrial parks. Cultural enterprises and cultural and creative parks settled in Ningbo, and the city will give priority to land use indicators. According to the "Opinions", for the key projects of cultural industries that have been approved by the municipal government and have a greater role in promoting local economic development, in accordance with the principle of "projects with land", preferential land supply policies will be implemented, and the reserve price will be determined according to the benchmark land price policy. The "Opinions" pointed out that it will support the reorganization of qualified cultural enterprises, support cultural enterprises to finance through the bond market, and support joint-stock cultural enterprises to enter the unlisted equity transfer platform for equity transactions. For cultural enterprises that are listed domestically and overseas, the subsidy amount can be up to 1 million yuan. If a cultural enterprise issues medium- and long-term bonds (including SMEs' collective bonds), it will be 2% of the actual financing amount. A one-time fee subsidy is granted, with a maximum subsidy of 1 million yuan. According to the "Opinions", in the future, the city will introduce "overseas engineers" to cultural enterprises. The municipal level will provide one-off annual salary subsidy according to the standard of 100,000-300,000 yuan per person, and the county (city) district finances will not be lower than the city-based Level financial support standards provide corresponding supporting funding. New talent apartments in counties (cities) will be arranged to solve a certain number of special cultural talent housing problems.