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Innovation helps build the public participation system of the museum 2014-05-28

 

With the definition of museums established to serve the society and its development, the museum community at home and abroad has paid more and more attention to the social responsibility of museums, and many museums are gradually seeking the participation of public participation mechanisms in the museum. Realize the socialization and publicization of the museum. Since its opening, Ningbo Museum has participated in the museum as a foothold and destination for its own development. Through continuous innovation, it has gradually established a complete theoretical system and practical system for public participation in museums. Thanks to such a continuous innovation public participation system, Ningbo Museum became the youngest national first-class museum in China in 2012 and became the “Most Innovative Museum” in 2014. First, the concept of innovation, fostering public participation awareness. Since its establishment, the Ningbo Museum has creatively proposed the concept of “great resources” and “civil museum”. The “Great Resource View” focuses on the integration and utilization of social resources, emphasizing the use of the resources that the whole society at home and abroad can use for me to make up for the shortcomings of the Ningbo Museum. The “Citizen Museum” focuses on museum services. The object emphasizes that the Ningbo Museum must be a museum serving the "citizens". In 2012, the Ningbo Museum further proposed the concept of “People's Museum”, and the target audience expanded from “citizens” to “peoples”. The way also used museums to use social resources to transform into museums to create conditions and build platforms to attract “people” to participate in the museum. In 2013, the Ningbo Museum comprehensively combed and summarized the previous development concepts, and further proposed the concept of “Museum: People's Lifestyle”, proposing that the public participation of the museum should be all members of the society other than the museum itself, rather than specifically referring to a certain A specific group; the relationship between the museum and the public should be further developed from the public visit to the museum and the public participation in the museum to the third stage. The public is not simply visiting or participating in the museum, but should be harmonious with the museum. The museum should be organically integrated into the public life and become a lifestyle that the public is incompatible with. Based on this theory, the Ningbo Museum pays attention to the cultivation of public participation consciousness from two directions. First, from the inside out, that is, to cultivate internal strength, through the education and training, the establishment of the system, etc., every employee of the Ningbo Museum has gradually established and formed the concept of public participation and implemented it in concrete practice, and made it the norm. And persistence. First, from the outside to the inside, that is, to cultivate the public's awareness of participating in the museum, to guide the public to participate in the museum's behavior through various means such as propaganda, education, and activities, and to consciously gradually cultivate the public's awareness and habits of participating in the museum, so that the participating museums become public. A way of life. Second, management innovation, build a security system for public participation. Establish a four-in-one financial security framework of “city-based, district-based, central subsidy, and social assistance” to ensure the smooth operation of the museum and provide adequate financial support for public participation in the museum. Constructing a three-in-one personnel management system of “compilation, special control, and government procurement”, and relying on it to actively promote the strategy of strengthening the talents, and paying close attention to the construction of the talent team, providing a solid organizational guarantee for the normal and orderly operation of the whole museum. Talent support. In 2013, the Ningbo Museum creatively proposed the “4+1” assessment mechanism and “performance rewards, rewards and punishments” for “personal self-assessment + democratic evaluation + department director score + in charge of leadership score” and approved by the department. The reward and punishment mechanism. The assessment mechanism adheres to the combination of daily inspection and annual assessment, the combination of qualitative analysis and quantitative assessment, and the combination of target management and work completion. Through the quantitative assessment method of the scoring system, the work of each employee and each department is comprehensive. Quantitative assessment. The reward and punishment mechanism links the assessment results with employee performance, so that rewards and rewards are better. Third, the exhibition innovation, the establishment of a public-oriented readability exhibition system. Emphasis is placed on the needs of society and let the masses decide which exhibitions should be held in the Ningbo Museum. Since December 2012, the Ningbo Museum has launched the “Special Exhibition Needs Survey for “Exhibitions by You””. Through questionnaires, the audience is asked to express their desire for special exhibitions, so that museums can obtain and understand the public’s demand for special exhibitions. In order to realize the transformation of the special exhibition of Ningbo Museum from “supply type” to “demand type”. While solving the problem of “what the public wants to see”, the Ningbo Museum also pays attention to “whether the public can read the exhibition”. The Ningbo Museum strongly emphasizes the “transformation” ability of the museum in exhibition planning and related work, that is, The esoteric professional knowledge is transformed into the language, words, sounds, images, etc. that the average audience can understand and accept, both in-depth and simple. For example, in the exhibition planning, the Ningbo Museum requested to change the practice of interpreting the connotation of cultural relics, guiding the exhibition and carrying out various activities from the academic point of view, using professional language, and replacing it with plain and easy to understand on the basis of professional research. Language and targeted, rich and diverse, novel and unique, and participatory and autonomous activities to enhance audience satisfaction, meet the desires and curiosity of different audiences, and satisfy the audience with rich and colorful Aspect needs. Exquisite cultural relics exhibits, exquisite exhibitions, easy-to-understand text descriptions, in-depth explanations, simple navigation equipment, vivid and interactive ways, Ningbo Museum is the way to make the exhibition close to the masses, close Living. Fourth, service innovation, build a service system combining internal and external. There are two aspects to "inside". One is that the Ningbo Museum raises the level of service personnel. Since 2012, the Ningbo Museum has proposed to establish a “five-star” service system, drawing on the norms of hotels, tourist attractions and other service industries, combining the museum's own actual and public needs, and formulating the service standards and service specifications in line with the museum, starting from the subtleties. To allow the audience to enjoy the unique five-star service of the museum; the second is to build a leisurely and comfortable environment to visit, to create a leisure, comfortable and relaxing environment, to bring the distance between the museum and the public closer, and to guide the public to make rational use of leisure. Time to promote the overall healthy development of individuals, to build a healthy and beneficial new leisure lifestyle, so that the museum becomes an attractive public cultural leisure space, so that the public can nourish the soul in their leisure time, satisfying their knowledge, aesthetics and The need for self-realization. “External” refers to the volunteer platform for building public participation in museum services. The Ningbo Museum believes that the public should participate in the museum's service system, and through the museum volunteers to achieve public “self-service” while establishing a continuous and effective communication channel to improve service quality. 5. Innovate activities and build a social education system that is widely involved. As the "Second Classroom" for lifelong education of the citizens, the Ningbo Museum "has activities in Zhouzhou, there are lectures in the month and the year, and there are innovations every year" as the goal. Through various characteristics and extensive participation in the special science and education activities, and constantly innovating according to the needs of the public, Perfect, thus building a broad-based social education system to enrich the cultural life of the people and enhance the quality of citizens. The Youth Discovery Experience Activity Series features four special themes: “Special Exhibition”, “Festival”, “Seasonal” and “Non-legacy”: “Special Exhibition Experience” combines various special exhibitions organized by Ningbo Museum to enable primary and secondary school students to participate in activities. Better understand the exhibition while cultivating their inquiry spirit, independent thinking and hands-on ability; “Festival Experience Activities” are held during the festival, allowing minors to feel the festival characteristics in the festive atmosphere and understand the cultural connotation behind the festival. The “Timely Experience Activity” aims to bring children closer to nature, to release their hearts and to liberate their individuality. The “non-legacy experience activities” hope to promote non-legacy culture and enhance the cultural identity of young people by demonstrating and participating in outstanding folk art activities. Since its opening, the Ningbo Museum has hosted more than 140 youth experience activities, and more than 15,000 young friends and parents have participated in the event. The Mobile Museum focuses on involving the wider public in the museum education system, enabling more people to share the fruits of social development, thereby enhancing the public's cultural level and stimulating public enthusiasm, desire for knowledge and cultural awareness. Since 2008, the Ningbo Museum has walked out of the museum with an exhibition and has to wait for the door to be sent to the exhibition. The mobile museum has penetrated more than 100 times in schools, communities, military units, enterprises, welfare homes, and remote mountainous areas. A Sichuan student from a migrant workers' school said: "The museum is our second class. I can learn a lot from here. Things, I will be more passionate about the second hometown of Ningbo." "Special love for special you - mobile museum loves the heart" many times into the Ningbo Deaf School, Ningbo Damin Mentally Handicapped Children School, Ningbo Enmei Welfare Institute, Special children are sent to the museum culture. When it comes to these things, Wu Hao of the Ningbo Museum is still full of emotions: "In the face of children who are physically short of regrets but equally energetic and eager to learn, they hear them say 'Auntie, tell us about it. Auntie, Will you see you again next time? 'My heart has never had a sense of accomplishment.' As of March 2014, the Ningbo Museum’s “Mobile Museum” has penetrated more than 230 companies, schools, and communities. More than 200,000 people shared the development achievements of Ningbo at their doorstep. From the "big resource concept" and "civil museum" to the "people's museum" to the "museum: a way of life for the people", the Ningbo Museum constantly innovates and perfects the theoretical system of public participation in the museum. Through the innovation of ideas to cultivate the awareness of public participation, through the exhibition innovation to establish a public-oriented readability exhibition system, through the management innovation to build a public participation security system, through service innovation to build a combination of internal and external service system, through activity innovation to build a wide participation in social education The system, the construction of the public participation system of the Ningbo Museum not only establishes the concept of public participation within the museum, creates an atmosphere of public participation, but also allows more public to participate in the museum, making the museum increasingly an indispensable part of the public. lifestyle. (Ningbo Museum)